Digitalmminds

5 Ways to Use Google Ads Google Ads (also known as Google AdWords) is the most popular paid search advertising service on the planet, boasting more than 2 billion searches per day and over 70% of the market share in the industry. For this reason, it’s no surprise that so many advertisers turn to it as an important component of their digital marketing campaigns. 1) Starting with Google Search Console Google Search Console is a free tool from the world's largest search engine that helps you monitor and improve the visibility of your website on the internet. With this tool, you can verify and monitor your site, review your site's search performance, and recover from any potential issues. To learn more about how you can use this tool for your digital marketing strategy, read on. 2) Targeting your audience on YouTube YouTube is a great platform for B2C brands, as it has the second largest number of active users. 3) Growing an email list using AdWords One of the best ways you can gro...

Why Email Marketing is Essential One of the best ways to get in touch with your audience is through email marketing—whether you’re B2B or B2C, email marketing can be an effective way to connect with customers and potential buyers, and it doesn’t cost much to run these days. Email marketing can be an effective tactic to drive sales and grow your business, but in order to do so, you need to make sure that you’re running your email marketing campaign well.   Email marketing makes you look professional To be successful in the digital age, you need to embrace email marketing. It’s a cost-effective way to improve your reach and build a relationship with your customers. Plus, it will help you look like a pro. The email channel has higher ROI than most other channels Email marketing has a higher ROI than most other channels, with the average click-through rate being 40 percent. For every 100 emails sent, 40 people will open the email, 12 will click through and 4 will buy something. Build t...

Google Analytics and  It's use In order to properly measure the effectiveness of your digital marketing strategy, you need a powerful set of data in order to make the right decisions. Google Analytics is one such platform that will allow you to collect and analyze all of the data you need to make smart marketing decisions. Here’s what you need to know about Google Analytics and how it can help your business. Introduction to Google Analytics Google Analytics (GA) is a free tool that you can use to track the performance of your website. GA enables you to see how people interact with your site, what content they view and how long they stay on each page. Getting Started Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic, using an extremely large amount of data from all over the world. In order to use it to its fullest potential, you need to understand what information it provides, how it works, and what you can do with this data. ...

Google Console Search engine optimization (SEO) is an essential part of digital marketing, allowing you to appear on the first page of Google results for highly searched keywords and phrases, leading to thousands of website visitors per day and increased brand awareness. While there are plenty of tips and tricks you can use to boost your search rankings, there are also tools you can use to help automate your efforts, such as Google Console. Here are three ways to use Google Console for effective digital marketing. 1) Research Your Competitors Using Google Console Competitive analysis is one of the most important aspects of digital marketing. In order to be successful, it is crucial to have a good understanding of who your competitors are and what they are doing. Compiling information about your competition can help you determine where there might be room in the market for your product or service.  2) How to Measure User Engagement Google Analytics is a great tool for understanding ...

Top 5 digital marketing strategies Whether you’re an entrepreneur, company executive or in the midst of your own startup, it’s more important than ever to stand out from the crowd. Digital marketing strategies are some of the most effective ways to get your name and product in front of as many people as possible and increase sales as quickly as you can. Take advantage of these strategies to transform your business into a digital powerhouse! 1) Build your personal brand Creating a personal brand will help prospective employees make an informed decision about whether or not they want to work for you and will also give them an idea of how working with you might be. 2) Build an email list Email lists are one of the most powerful tools for any entrepreneur. Here are a few ways to ensure your email list is up-to-date and strong: · Make sure your opt-in form is prominently displayed on all pages of your website, blog, and social media platforms. · Add an email subscription option on your cont...

What is Digital Marketing Digital marketing is the art of promoting your business online using platforms such as blogs, social media, and e-mail marketing. An effective digital marketing campaign can help you improve brand awareness, raise your online profile, get more business leads, and boost sales and profits to name just a few benefits. Intro Digital marketing is the process of gaining traffic or leads through a variety of online channels. It's becoming more important than ever for businesses, who need to be able to reach their target audience in order to survive. Digital marketing includes search engine optimization (SEO), social media, email marketing, display advertising, retargeting and influencer marketing, just to name a few. Types of digital marketing Digital marketing encompasses a variety of channels. It includes social media marketing, search engine optimization, email marketing, display advertising, video ads, in-app advertising and more. In addition to the tradition...

Content Creation and Promotion   Creating high-quality content and promoting it to the right audience can play an important role in your digital marketing strategy. It doesn’t matter how many followers you have on social media platforms, or how big your email list may be—without a consistent stream of great content and compelling offers, your campaign isn’t likely to achieve the results you desire. Before we dive into specific tactics you can use to get your content and promotions in front of the right people, let’s take a look at why this technique works so well . Create Quality Content It's important to have content that is well-written, informative, engaging, and provides value for the reader. You'll want to create blog posts that are unique to your brand. For example, when writing a post about how to grow tomatoes, you could share the benefits of growing tomatoes at home by comparing it to the cost of going out to eat at a restaurant. Always Have a Plan It's important t...

Search Engine Optimization   Search engine optimization (SEO) is one of the most important aspects of digital marketing, especially because search engine users increasingly prefer to conduct their online shopping through search engines instead of visiting e-commerce websites directly. Search Engine Optimization involves working on your website to improve its ability to rank higher in search engines through natural search results. The more traffic that you receive from these search engines, the more potential customers you will have for your business. What is search engine optimization? Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as natural, organic, or earned results.  How will it benefit your business/blog? Search engine optimization is a valuable tool to any business, no matter the size or industry. It helps you rank higher on Google and other search engines, whic...

Why Paid Search is Essential Paid search advertising (or PPC, as it’s commonly known) can be a great way to drive traffic to your website, allowing you to gain more visibility and connect with potential leads. While paid search marketing has become an essential component of online marketing in recent years, there are some common misconceptions about how this type of advertising works that may lead you to avoid using it altogether—but if that’s the case, then you may be missing out on valuable opportunities to attract new customers and grow your business! What Is Paid Search? Paid search, or sponsored results, are the ads that you see when you perform a keyword search on Google. They're also called pay-per-click advertising (PPC). The more people who click on your ad and then buy something from your site or visit your website, the more money you'll make. How to Set Up Successful Ad Campaigns Whether your goal is to get new customers, drive traffic, or increase conversions, there...

5 Tips For Social Media Marketing Social media marketing has grown exponentially in the past few years and shows no sign of slowing down anytime soon. In fact, about three-fourths of all online experiences are now influenced by social media in some way, so it’s clear that we’re only at the beginning of the social revolution. 1) Facebook -Use a variety of images. Photos, videos, and memes are all great to post.  -Be active! Posting consistently is one of the most important aspects of social media marketing.  -Create a Facebook Business Page and make sure it is representative of your company's brand. 2) Twitter Tweets are a great way to connect with your audience and provide them with information about what you're up to. Don't be afraid to mix up your posts every once in a while and have fun on social media by tweeting pictures, videos, or even gifs. And don't forget to use hashtags! 3) Instagram - Use hashtags strategically to reach a wider audience. Consider using hasht...