What is Digital Marketing

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What is Digital Marketing Digital marketing is the art of promoting your business online using platforms such as blogs, social media, and e-mail marketing. An effective digital marketing campaign can help you improve brand awareness, raise your online profile, get more business leads, and boost sales and profits to name just a few benefits. Intro Digital marketing is the process of gaining traffic or leads through a variety of online channels. It's becoming more important than ever for businesses, who need to be able to reach their target audience in order to survive. Digital marketing includes search engine optimization (SEO), social media, email marketing, display advertising, retargeting and influencer marketing, just to name a few. Types of digital marketing Digital marketing encompasses a variety of channels. It includes social media marketing, search engine optimization, email marketing, display advertising, video ads, in-app advertising and more. In addition to the tradition...
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5 Tips For Social Media Marketing Strategy

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5 Tips For Social Media Marketing

Social media marketing has grown exponentially in the past few years and shows no sign of slowing down anytime soon. In fact, about three-fourths of all online experiences are now influenced by social media in some way, so it’s clear that we’re only at the beginning of the social revolution.

1) Facebook

-Use a variety of images. Photos, videos, and memes are all great to post. 

-Be active! Posting consistently is one of the most important aspects of social media marketing. 

-Create a Facebook Business Page and make sure it is representative of your company's brand.

2) Twitter

Tweets are a great way to connect with your audience and provide them with information about what you're up to. Don't be afraid to mix up your posts every once in a while and have fun on social media by tweeting pictures, videos, or even gifs. And don't forget to use hashtags!

3) Instagram

- Use hashtags strategically to reach a wider audience. Consider using hashtags that are popular in your niche or industry, as well as tags that are specific to the content you post. 

- Post at the right time of day. When is your audience most active? - When do they want to see what you have to say? Experiment with different times of day and find out when your followers are most engaged with your posts. 

- Take advantage of Instagram Stories for increased visibility and engagement.

4) LinkedIn

LinkedIn is a great way to stay in touch with professional contacts and learn about new opportunities.  LinkedIn offers many features that make it easier for users to share content and interact with other members. 

1) Use LinkedIn as Your Professional Profile: 

2) Join Groups: 

3) Participate in Conversation Threads: 

4) Share Articles on LinkedIn Pulse: 

5) Post Company Information

5) YouTube

In the digital age, social media marketing is an integral part of any business' marketing strategy. Here are five tips to help you develop a successful social media marketing strategy.

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