What is Digital Marketing

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What is Digital Marketing Digital marketing is the art of promoting your business online using platforms such as blogs, social media, and e-mail marketing. An effective digital marketing campaign can help you improve brand awareness, raise your online profile, get more business leads, and boost sales and profits to name just a few benefits. Intro Digital marketing is the process of gaining traffic or leads through a variety of online channels. It's becoming more important than ever for businesses, who need to be able to reach their target audience in order to survive. Digital marketing includes search engine optimization (SEO), social media, email marketing, display advertising, retargeting and influencer marketing, just to name a few. Types of digital marketing Digital marketing encompasses a variety of channels. It includes social media marketing, search engine optimization, email marketing, display advertising, video ads, in-app advertising and more. In addition to the tradition...
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5 Ways to Use Google Ads

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5 Ways to Use Google Ads

Google Ads (also known as Google AdWords) is the most popular paid search advertising service on the planet, boasting more than 2 billion searches per day and over 70% of the market share in the industry. For this reason, it’s no surprise that so many advertisers turn to it as an important component of their digital marketing campaigns.


1) Starting with Google Search Console

Google Search Console is a free tool from the world's largest search engine that helps you monitor and improve the visibility of your website on the internet. With this tool, you can verify and monitor your site, review your site's search performance, and recover from any potential issues. To learn more about how you can use this tool for your digital marketing strategy, read on.

2) Targeting your audience on YouTube

YouTube is a great platform for B2C brands, as it has the second largest number of active users.

3) Growing an email list using AdWords

One of the best ways you can grow your email list is by using AdWords. If you're not sure how, here are some tips for optimizing your ads:

1. Be clear about what you want people to do when they click on your ad. Make it easy for them by offering an incentive (e.g., a free guide) or making a call to action that's easy for them to respond to (e.g., sign up for our newsletter). 

2. Create relevant and useful content. 

3. Choose words carefully so that your ad will be seen by the right audience (e.g., if you sell shoes and have an audience interested in fashion, use keywords like shoes and fashion). 

4. Write a compelling headline that grabs attention and includes keywords related to your business or product.

4) Driving traffic from Facebook with ad extensions

Extensions are the best way to take advantage of Facebook's ad platform and drive traffic from Facebook. They're a fantastic tool for both businesses and individuals because they allow you to get more out of your marketing dollar by doing more with less.

5) Expand Your Audience by Using Display and Video

A recent study found that display ads drove 2x more visits than standard text-based search ads. Let’s take a look at how some small businesses are using Display and Video ads to expand their audience and grow their business.

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