What is Digital Marketing

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What is Digital Marketing Digital marketing is the art of promoting your business online using platforms such as blogs, social media, and e-mail marketing. An effective digital marketing campaign can help you improve brand awareness, raise your online profile, get more business leads, and boost sales and profits to name just a few benefits. Intro Digital marketing is the process of gaining traffic or leads through a variety of online channels. It's becoming more important than ever for businesses, who need to be able to reach their target audience in order to survive. Digital marketing includes search engine optimization (SEO), social media, email marketing, display advertising, retargeting and influencer marketing, just to name a few. Types of digital marketing Digital marketing encompasses a variety of channels. It includes social media marketing, search engine optimization, email marketing, display advertising, video ads, in-app advertising and more. In addition to the tradition...
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Search Engine Optimization

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Search Engine Optimization 

Search engine optimization (SEO) is one of the most important aspects of digital marketing, especially because search engine users increasingly prefer to conduct their online shopping through search engines instead of visiting e-commerce websites directly. Search Engine Optimization involves working on your website to improve its ability to rank higher in search engines through natural search results. The more traffic that you receive from these search engines, the more potential customers you will have for your business.

What is search engine optimization?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as natural, organic, or earned results. 

How will it benefit your business/blog?

Search engine optimization is a valuable tool to any business, no matter the size or industry. It helps you rank higher on Google and other search engines, which will consequently lead to more traffic for your website. Higher rankings also mean more visibility and higher conversion rates.

What do you need to do to implement SEO?

let's get into the specific steps you need to take in order to implement it. 
1. Determine your keywords and make sure they're relevant to your business. 
2. Research what keywords your competitors are using and optimize for them as well. 
3. Create quality content that draws people in and entices them to stay on your website, rather than clicking away at the first opportunity they have. 
4. Utilize internal linking techniques so when someone reads one piece of content, they can easily find other pieces that interest them. 
5. Make sure you've optimized both your site and blog posts so it ranks better in search engines.

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