What is Digital Marketing

-
Image
What is Digital Marketing Digital marketing is the art of promoting your business online using platforms such as blogs, social media, and e-mail marketing. An effective digital marketing campaign can help you improve brand awareness, raise your online profile, get more business leads, and boost sales and profits to name just a few benefits. Intro Digital marketing is the process of gaining traffic or leads through a variety of online channels. It's becoming more important than ever for businesses, who need to be able to reach their target audience in order to survive. Digital marketing includes search engine optimization (SEO), social media, email marketing, display advertising, retargeting and influencer marketing, just to name a few. Types of digital marketing Digital marketing encompasses a variety of channels. It includes social media marketing, search engine optimization, email marketing, display advertising, video ads, in-app advertising and more. In addition to the tradition...
Post a Comment

Google Analytics and It's use

-

Google Analytics and  It's use

In order to properly measure the effectiveness of your digital marketing strategy, you need a powerful set of data in order to make the right decisions. Google Analytics is one such platform that will allow you to collect and analyze all of the data you need to make smart marketing decisions. Here’s what you need to know about Google Analytics and how it can help your business.

Introduction to Google Analytics

Google Analytics (GA) is a free tool that you can use to track the performance of your website. GA enables you to see how people interact with your site, what content they view and how long they stay on each page.

Getting Started

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic, using an extremely large amount of data from all over the world. In order to use it to its fullest potential, you need to understand what information it provides, how it works, and what you can do with this data.

The dashboard

Google Analytics provides a wealth of information about your website, from the number of visitors to what sites they came from. The dashboard also shows you how many people are on your site, which pages they visit and how long they stay.

Audience overview report

There are three types of reports that you can use to analyze your website traffic: Acquisition reports, Behavior reports, and Conversion reports. In this post we will focus on the Acquisition report. The Acquisition report shows you how many visitors found your site by browsing in search engines like google or yahoo, or through social networks like Facebook or Twitter. 

Behavior flow report

Google analytics is a website traffic analysis service that provides statistics about the visitor’s behavior on your site.

Comments

Post a Comment

Popular posts from this blog

Top 5 digital marketing strategies

-
Image
Top 5 digital marketing strategies Whether you’re an entrepreneur, company executive or in the midst of your own startup, it’s more important than ever to stand out from the crowd. Digital marketing strategies are some of the most effective ways to get your name and product in front of as many people as possible and increase sales as quickly as you can. Take advantage of these strategies to transform your business into a digital powerhouse! 1) Build your personal brand Creating a personal brand will help prospective employees make an informed decision about whether or not they want to work for you and will also give them an idea of how working with you might be. 2) Build an email list Email lists are one of the most powerful tools for any entrepreneur. Here are a few ways to ensure your email list is up-to-date and strong: · Make sure your opt-in form is prominently displayed on all pages of your website, blog, and social media platforms. · Add an email subscription option on your cont...
Read more

What is Digital Marketing

-
Image
What is Digital Marketing Digital marketing is the art of promoting your business online using platforms such as blogs, social media, and e-mail marketing. An effective digital marketing campaign can help you improve brand awareness, raise your online profile, get more business leads, and boost sales and profits to name just a few benefits. Intro Digital marketing is the process of gaining traffic or leads through a variety of online channels. It's becoming more important than ever for businesses, who need to be able to reach their target audience in order to survive. Digital marketing includes search engine optimization (SEO), social media, email marketing, display advertising, retargeting and influencer marketing, just to name a few. Types of digital marketing Digital marketing encompasses a variety of channels. It includes social media marketing, search engine optimization, email marketing, display advertising, video ads, in-app advertising and more. In addition to the tradition...
Read more