What is Digital Marketing

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What is Digital Marketing Digital marketing is the art of promoting your business online using platforms such as blogs, social media, and e-mail marketing. An effective digital marketing campaign can help you improve brand awareness, raise your online profile, get more business leads, and boost sales and profits to name just a few benefits. Intro Digital marketing is the process of gaining traffic or leads through a variety of online channels. It's becoming more important than ever for businesses, who need to be able to reach their target audience in order to survive. Digital marketing includes search engine optimization (SEO), social media, email marketing, display advertising, retargeting and influencer marketing, just to name a few. Types of digital marketing Digital marketing encompasses a variety of channels. It includes social media marketing, search engine optimization, email marketing, display advertising, video ads, in-app advertising and more. In addition to the tradition...
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Why Email Marketing is Essential

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Why Email Marketing is Essential

One of the best ways to get in touch with your audience is through email marketing—whether you’re B2B or B2C, email marketing can be an effective way to connect with customers and potential buyers, and it doesn’t cost much to run these days. Email marketing can be an effective tactic to drive sales and grow your business, but in order to do so, you need to make sure that you’re running your email marketing campaign well. 

Email marketing makes you look professional

To be successful in the digital age, you need to embrace email marketing. It’s a cost-effective way to improve your reach and build a relationship with your customers. Plus, it will help you look like a pro.

The email channel has higher ROI than most other channels

Email marketing has a higher ROI than most other channels, with the average click-through rate being 40 percent. For every 100 emails sent, 40 people will open the email, 12 will click through and 4 will buy something.

Build trust by providing great customer support

No matter how good your marketing strategy is, if you don't have the customer support to back it up, you're going to be in trouble. When we provide the best customer service and give them what they need, they'll spread word of mouth about how great we are and will even refer their friends.

Get clear on the goal of each campaign

When crafting your email marketing campaign, the goal of your campaign should dictate the content. To make sure you have a clear goal in mind, ask yourself these questions: 

1. What are my goals for this campaign? 

2. Who am I targeting? 

3. What do I want them to do?

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